Bonzai Real Estate Blog

This morning I started thinking about all the ongoing talk about old and new marketing. I tend to agree with Teri Lussier's thoughts I read first thing this morning at Bloodhound. I do believe it's a combination of old and new and much dedends on an individual's strengths. What some agents do to get business would never work for me and vice versa.

Individual style plays a big role in marketing, as well it should; it makes things interesting -- probably why I react so negatively to marketing seminars that propose one way fit all. Even if a new way of marketing is dominant, there are individual means of applying the new marketing techniques that suit individual strengths.

Plus, I agree that knowing your target audience is vital to make marketing efficient. I've narrowed down my audience on my business blog/website to the areas of concern I think I can handle most effectively -- downtown, midtown and the islands.

Outside Savannah there is much new construction going on and it's a big market -- however that's the direction a lot of agents are going, which leaves my areas less attended to. So I want to be seen on all searches in the areas I've chosen; I want to be an expert in these areas, I want to be able to provide good service in these areas.

It seems to me that as many things change, some basic principles never change. I see too many agents adopt new marketing techniques wihout the requisite foundation of market application -- in other words THE BASICS. The basics doesn't mean to remain trapped in old ways of thinking and doing things, it means using the time-tested principles of marketing and applying them to new techniques -- focus being one of them.