Transparency and partisanship don't mix

A couple of big reasons partisans are having a harder time spreading propaganda has to do with the new online 2.0 culture of transparency and the proficiency of search engines. Just like if someone enters a social site and starts running some marketing scam, they are quickly tar and feathered and run out of town, online users with a 2.0 mindset have little patience for lying politicians or their propaganda-spewing partisan supporters.

 You might find some partisan site where all the participants pat each other on the ass, but the main political sites which aren't partisan are too independent to put up with propaganda and phony political campaigning. The progressives on the left haven't learned the 2.0 lesson so they aren't selling crazy very well, but then neither are the far right religious fundamentalists, each with their own brand of religious fervor which is antithetical to free-thinking.

This doesn't mean people with ideas who defend them vigorously, it's just that party lines aren't doing to well in the 2.0 culture. People have learned to search and find information, so when a lefty or a righty comes in with an arsenal of party smear-tactics and talking points, it takes about 15 seconds to provide a rebuttal. The old tactics don't work in the 2.0 environment of transparency -- but an easier way to say this is that dishonesty back-fires -- get real or get out.